Facebook is introducing “usernames”. So far, they are being used for profile permalinks1, with vague future plans for other uses. The feature is launching Friday, i.e. you can claim your name starting midnight2. If you will be away at the time, I have helpfully created an artist’s rendition of this feature launch:
Anyway, I like how the public face behind this feature is a Facebook designer named “Blaise DiPersia”. With a name like that, I somehow feel like we are not eating the same dog food.