Superbowl XLV commercial recap
My thoughts after skipping almost the entirety of the game, and watching all the commercials afterwards on Hulu.
Sell-out of the year? Tie between Eminem for Lipton Ice Tea. or Black Eyed Peas for SalesForce.com. You could argue that Eminem’s commercial was at least self-referential with regards to his endorsement, while there is now a site called thebabypeas.com.
Every PepsiMax commercial was awful.
Best commercial, hands-down, was Chrysler’s “Imported from Detroit“. Statement piece. Shifts the conversation about their company. Takes their disadvantage (decrepit Detroit) and turns it to their strength. Some is serious Don Draper Wheel of Life shit. Even the Eminem (active day for him, eh?) cameo was dead-on because does anyone else represent Detroit and rebirth better than him?
Imported from Detroit
Apparently, cut-throat coupon competitors GroupOn and LivingSocial both had commercials. GroupOn wins. LivingSocial’s makes me scratch my head as to what I just watched or what the take-away was supposed to be.
The beer commercials keep getting weaker and weaker. At least nothing was overtly sexist or degrading this year. Stella Artois’ “Crying Jean” is the only one that stirred anything in me.
The Best Part
Sony Ericcson’s PLAY android commercial
Which commercials stuck out with you?